I started to explain the term, spelling out its once obvious connection with the counter culture of the sixties.

我便开始解释这个概念，解释它与六十年代反文化的关联。而这层联系，曾经非常显明。

Despite having an image steeped in California's counter-culture, Apple is one of the worst followers, says Zeina Al-Hajj of Greenpeace.

绿色和平组织的 Zeina Al-Hajj 说，尽管苹果在加利福尼亚的反文化背景中形象鲜明，但苹果却是最糟糕跟风者之一。

We work with individuals, institutions, communities, and businesses to conserve natural resources, counter the commercialization of our culture, and change the way goods are produced and consumed.

我们和个人，公共机构，社区和商业组织合作，一起来保护自然资源，一起来反对文化的商业化，一起来改变产品生产和消费的方式。

Second, the counter-culture taught young blacks that working for “chump change” was beneath their dignity.

第二，反主流文化教导年轻黑人为“小钱”工作是没有尊严的事。

It may mean being deliberately, even brazenly, counter-culture by insisting that more is not better, and by finding your own meaning rather than letting society dictate your life to you.

同时可能是故意的，甚至是明目张胆的反对传统，坚持多必然不够好，同时找寻自我的意义而不是让社会支配他们的生活。