It is a mass medium, a universal medium.

它是一种大众传播媒介，一种普遍的传播媒介。

They get away with this because broadcast television is still unchallenged as a mass medium.

广告客户受损不多，因为广播电视作为大众媒体的地位仍然是不可挑战的）。

By placing an AD with a mass medium, such as television, radio, newspaper, and magazines, etc.

一个广告的大众传媒，比如电视、收音机、报纸和杂志等等。

Actually, so few people make the effort to read that it's difficult to call books a 'mass medium'.

实际上，现在太少人肯花精力读书，以至于很难还把书称为一种大众媒体。

Fifthly, to promote the popular culture and guide the career women to use the mass medium correctly;

提升大众文化，引导职业女性正确利用好大众媒介；