The marketing myopia is caused by product concepts.

营销近视症是产品观念所导致的。

“Marketing Myopia”, Harvard Business Review, July–August 1960

“行销短视”，哈弗商业评论。

However, the product concept can lead to marketing myopia.

无论如何，产品观念会导致营销近视。

People who focus on marketing strategy, various predictive techniques, and the customer's lifetime value can rise above myopia to a certain extent.

专注于市场营销战略、各种预测技巧和客户生命周期的人可能一定程度地克服短视。