Because social history does not have such traits, Poppe denied the existence of such a law.

而社会历史具有非普适性、非重复性和不可预测的特点，因而不存在社会历史规律。

“You won't be able to have many sacred cows...Newspaper companies will have to become more commercial, ” says Henrik Poppe, a partner in McKinsey.

麦肯锡的合伙人HenrikPoppe 说：“你不会看到很多纯洁的报纸…这些公司会变得更加商业化”。