A logo design can have a major impact on the branding and memorability of a company.

Logo设计对品牌及公司的认知度具有显著的影响。

Now, I'm all for customizing, because it creates personality, memorability, and boosted brand experience.

现在，我也是常常自定义Tab，因为能有个性，好记忆，而且有更好的品牌体验。

Memorability: When users return to the design after a period of not using it, how easily can they reestablish proficiency?

可记忆性：在一段时间没有使用之后再次使用该设计，用户重新熟练操作的难易程度。

Combining the symbol of Rome, the date and the rings in a single sculptural image works here. It has strength and memorability.

把罗马的标志、日期和五环融合在一个类似雕塑的图像中，看起来很不错。充满力度，让人过目不忘。

From the case study of examples of the brand name translation, this paper draws the conclusion that memorability and information constitute the main part of a company's Skopos.

通过个案研究发现，突出易记性和信息性构成了品牌名称汉译的主要目的。